Young people are hard to reach when you’re a bank. Even when you are the cheapest bank for them on the market.

Because they love promo codes, we transformed our bank ad into a very long promo code available on ASOS.

We partnered with the retailer to create a custom promo code with our ad written inside.

You had to write our ad on ASOS to get your discount.

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Work : press & billboards in universities